Schwarzkopf professional products are distributed through retail outlets aimed at the professional hairdresser. They're vying for space with competitor products and need to stand out from the crowd.

Late last year Creative Republik were given the task to establish a style for the Schwarzkopf and Clynol POS that respected the brand identities whilst creating some noise in-store. It was important that each brand would have a style established for continuity through the year as promotional offers became available. Shoppers would then quickly identify the POS with the brand and equate the offer against the product.

Simplicity is key to effective in-store promotional materials where the environment can be very busy. Creative Republik set about establishing a simple style taking design prompts from the packaging and other brand influences. Working closely with their

Wholesale Partnership Manager, Creative Republik have produced an exciting new look to the POS that adheres to values and makes a lot of noise in the store.

The partnership between design house and client is very important. It combines the expertise of both parties to create an effective, strategic alliance. We do after all share the very same goals - success! If you want to have an agency that works with you and not against you click on the contact us button and we'll start sharing our expertise.