When coming together with the initial business plan Boris and Steve were adamant that the business was built on sound principles - to pursue innovation in creativity with outstanding customer care that will favour long-term business development.

Okay, they're grand words but what does that really mean? To begin with it has a direct influence on the way we foster relationships with our clients. We believe in long-lasting relationships whereby it's our clients' desire to do business with us rather than their obligation. That can only be realised through our delivery of outstanding customer care.

Creative Republik's low overheads equate to a sensible rate on a project basis. This allows you to budget knowing the invoice is directly related to the quote. This allows us to offer our services with a transparency that encourages our clients to return time and again.

Finally, we do not believe in holding client to intellectual ransom - you pay for the artwork, you own the artwork and can have a copy at any time, no argument.

Testimonials from Del Monte and the CONAIR Group are available on request.